In a few words, can you present your background and your work?
I studied interior architecture and design at the Camondo school, ending with an internship with Ciguë architecture, where I then worked for two years. This agency has the particularity of having an in-house workshop to experiment with prototypes. Their relationship with materials is very important. Afterwards, I started a personal research project travelling along the Mediterranean to meet local materials and know-how. The aim is to encourage interior architects and designers to work with local know-how. I have been pursuing this research by working on my own for a year now. In parallel to this activity, I have given courses at the Camondo school in Paris and Toulon on the subject of materials and their eco-compatibility. In 2021, I designed the FRUGAL exhibition, whose objective was to highlight ecodesign. I created the set design with a zero waste approach and using biosourced elements. This year, I am participating in the scenography of the 8th Rendez-Vous De La Matière + Fair(e) with the agency MVRDV.
What is your role in this scenography project?
I took over the design developed by MVRDV to propose a staging in the space of the Richelieu workshop, coupled with a staging of the exhibitors’ materials on each stand. An aesthetic composition of the scenographic route was set up from six arrangements of modules. The work on the scale of the space and the layout of the stands also involved managing the flow of visitors and thinking about the views they would have when they first entered the rooms.
Secondly, I acted as an intermediary in the dialogue between the exhibitors and MVRDV, in order to guide the latter in the design of the stands according to the needs of each exhibitor met one by one. Finally, for each stand, I produced a document of several pages with plans and dimensions as well as perspective views so that the exhibitor has all the information to project himself in the best possible way.
How was this scenography designed?
In the centre of each room, a space left free invites conviviality and encourages exchanges. The stands are distributed around the periphery. This legibility of the space also allows the visitor to have enough distance to see all the stands. In order to avoid overloading and to avoid saturating the eye, exhibitors limit their selection of artefacts. The interstitial spaces between two stands are vegetated, like a visual border. The fact of not having too strong a signature allows the subject of the exhibition to stand out: the material.
In what ways is the eco-design approach asserted within the exhibition?
The object of the stand can be easily assembled and disassembled by a system of slots. The idea is to be able to return the recycled plastic panels to the supplier so that he can remelt and reform them. The choice was made for this material, which is both robust and enhances the value of our waste, as solidity is necessary for the exhibition of materials.
In general, the interesting and complex subject of the volume of waste produced for a trade fair lasting a few days deserves to be explored. Archistorm is taking a stand on this subject through the Rendez-Vous De La Matière, a small-scale event that allows us to work in an experimental way. This is a crucial issue and the solutions provided could be used to reduce the environmental impact of large-scale events. This issue is now at the heart of my practice.
Text: Cléa Calderoni
Front page visual: 3D of the 2022 edition’s scenography © Sophia Goigoux-Becker